Autoresponders are one of the most crucial marketing tools that you can have if you’re managing an online business. As a matter of fact, there is only thing more essential to your business than your autoresponder and that is your opt-in list!

But all autoresponders begin life without a list – the list doesn’t exist until your autoresponder mailing list begins filling up with subscribers and email addresses!

The easiest and quickest formula to develop an email list is to give items away free of charge. A few marketers will tell you that this is a complete waste of time – and if you already have an opt-in list of one hundred thousand people that you can market to, then it in all probability is. But for those who don’t already own a list, this is the way that it gets built! You merely pay for advertising to boost your freebie. Do not think of this as lost income, think of it as investing in future earnings.

Give away a newsletter, free reports, free ebooks, free access to private websites, or anything additional that you can think of. The aim is to get visitors to sign up to receive that freebie, and to agree to receive e-mail from you in the future! They’re a win-win situation for everyone, but you get more than anybody else in the deal. The person gets a freebie. You get their name and e-mail address, and permission to e-mail them in the future.

But if you do it right, you get back more than that. The freebie that you give away should also be used to advertise your products or services. Even if it just has affiliate links for products or services that are related to the subject of the freebie, they are a way to generate extra revenue. Then, once you send email in the future, you are able to once again promote your products or services. Just make certain to include Useful information in the email as well, or you will have people dropping off of your autoresponder mailing list like flies!

Using every opportunity that’s presented to you in the world of Internet Marketing is essential to your success. You have the opportunity to earn money in the freebie that you make, you have the opportunity to earn money when you send the ‘thank you’ e-mail after a person has requested your freebie, and you have the chance to earn money every time an autoresponder message is sent out to that list in the future!

Don’t waste these opportunities, and put it all on autopilot with the use of an autoresponder.