As a website or blog owner, you may realize that, on the web, content is king (or queen). You must have articles to publish on your website, even more articles for your weekly ezine, articles to create free reports or even an ebook that you plan to sell. Plus, you need content in order to do article marketing. Geesh. That’s a lot of content! I’m sure you have better things to do than be tied to your PC all day and night, writing yourself into a frenzy. I know I do. Luckily, I have some ideas to help you save time and money to get it.

Why do you need content? There are a few reasons.

First, search engines, like Google.com love content. They value content more than anything so the more pages you have on your website or blog filled with quality articles, the better. Note: Quality content is valued. Junk content is penalized. So, stick to quality over quantity.

Second, great content adds value to those who come to your website or blog. When people come to a website that offers a lot of value, they’re much more likely to tell others about it, link to the site themselves, talk about it on forums, digg it, and come back frequently to see what’s new.

Third, it establishes you as an expert. By writing articles and sharing content, people will look to you for
information. You’re reading my article right now for information, right?

Where do you find articles for your site?

You have manychoices, and each has its benefits and drawbacks.

1. Write the content yourself. This is, of course, the option that most “do it yourself” publishers choose and
there’s nothing wrong with it. However, some of the options below will afford you a bit more flexibility and help you to reach new levels of efficiency (and business growth).

2. Find a Ghostwriter. Go on the lookout at places like elance.com and Shelancers.com for a skilled ghostwriter that you can get onboard. Once you find that person who can write like the wind, sound just like you, and rely on — give her a raise and quickly! Seriously, though, it is important to test any new frelancer on a small project before giving him or her a large one. Many of the top marketers rely heavily on their ghostwriters. The President relies on his speech writers. It’s not a bad thing to get a little help with your
writing needs. Plus, you can always edit your articles to sound more like you before anyone else ever sees them.

3. Team up. Either through networking or word of mouth, find other online business owners who would like to become columnists for your site. If they are in a non-competing but related business, you can both benefit from this type of partnership. Your buddy will get free advertising and exposure and you’ll receive unique content.

4. Hit the Article Directories. Places like EzineArticles.com, Isnare.com and FreeAffiliateArticles.com are packed with quality articles that you can reprint on your site, as long as you remember to include the author bio at the end. For instance, look at the bottom of this article — it’s free and you can publish it on your website as long as you include that blurb.

5. Load up on PLR. PLR articles are an internet marketer’s answer to a prayer. PLR stands for Private Label Rights and means that you can freely edit the articles from these sites, and publish them on your website without being required to link back to any other sites. You become the expert when using PLR articles. Edit the articles, tweak them for your market, insert examples or photos or case studies and publish them on your website — or just use them working with PLR. Not only that but they are very cost effective. How do you choose a good PLR site? Simple. Find a PLR service that’s been around for awhile and offers professionally written and edited content that’s sold in limited quantities. That will ensure that you’re not getting recycled PLR from an unsavory reseller, but are getting your hands on top-quality content.

Now that you know how to find content for your website, I hope that you will take advantage of these tips and build your online business to new heights.

Nicole Dean loves content. She has been in the PLR business for years. Check out this free PLR content with no strings attached. If you’re not a writer, she recommends that you let yourself off the hook and Outsource
It.

by Nicole Dean